FOX INTERACTIVE MEDIA ACQUIRES INTERACTIVE ADVERTISING TECHNOLOGY COMPANY STRATEGIC DATA CORPORATION

Enhanced Media Network to Bring Hyper-targeted Ad Serving to Reality

LOS ANGELES – February 22, 2007 – Fox Interactive Media (FIM), a division of News Corp (NYSE: NWS), announced today that it has completed the acquisition of interactive advertising technology company, Strategic Data Corporation (SDC). SDC's advanced, proprietary technology is designed to optimize the delivery of online advertising. 

SDC’s technology will enable FIM to deliver highly-targeted graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network. Fox Interactive Media, which spans MySpace, IGN, Direct2Drive, AmericanIdol.com, AskMen.com and more, is among the most visited networks on the Internet with more than 135 million worldwide unique visitors each month and is the number one  most viewed network in the U.S. with over 40 billion pages viewed each month.*

 “SDC will enable us to realize the full potential of our massive online network,” said Peter Levinsohn, President, Fox Interactive Media. “SDC’s expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike.”

 “We couldn’t be more pleased to join the Fox Interactive Media family,” said Richard Janssen, SDC CEO. “FIM is truly innovating how brands reach consumers in a socially networked world and we look forward to bringing our technologies and team to the effort.”

Since being founded in 2000, SDC has specialized in developing display ad serving and yield-optimization technology that significantly increases the revenue for its clients.  SDC’s clients include large ad networks and publishers.

This is the first major acquisition by FIM under the helm of new president Peter Levinsohn, who joined the division in December of 2006. Financial terms of the deal were not disclosed.

About Fox Interactive Media:
A division of News Corporation (NYSE: NWS), Fox Interactive Media (FIM) offers a global, border-free online network that caters to consumers by giving them the platform and tools to express themselves, communicate with each other, and engage with the best music, TV, film, sports, information and more.  The company's worldwide network includes such category leaders as MySpace, IGN Entertainment, FOXSports.com, RottenTomatoes, AskMen, AmericanIdol.com and more that together comprise one of the largest and most engaged audiences on the Web.

* Source: comScore MediaMetrix

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Contact:

Ann Burkart
Fox Interactive Media
310-969-7220
Ann.Burkart@fox.com